SEO is all about visibility 

 

Search engine optimisation is a major part of your web marketing. If prospective clients cannot find you, they cannot order or buy anything from you.  

 

All of these areas are essential in driving qualified traffic to your site – 

 

 

 

 

What is SEO – Search Engine Optimisation? 

 

Search engine optimization means ensuring that your web pages are accessible to search engines and focused in ways that help improve the chances they will be found. 

Ultimately, all search engines in one way or another favour web sites that are search engine friendly.  

 

Search engines and Keywords 

 

Most search engines do their text query and retrieval using keywords. A keyword is any word on the web page, useful keywords and phrases are those that best describe the content of the webpage. Good, relevant keywords are obviously necessary for the site to rank well for these search terms. 

 

It is necessary to have a site optimized for search engines so that the website is found by those people searching for the service being offered by the site.